Betti Russo

Betti Russo is an accomplished Real Estate Broker-Associate with over 17 years of experience. Based in Wayne, NJ, with Keller Williams Prosperity, she specializes in home staging and luxury home marketing, helping homeowners in Ringwood, Wayne, Oakland, and throughout Bergen County sell with clarity, strategy, and confidence. She is also the creator of the Living the North Jersey Lifestyle podcast, where she shares insights on homeowner decisions and lifestyle across North Jersey.

Betti provides clear communication and a strategic approach from listing through closing, acting as a strong advocate for her clients to secure the best possible price, terms, and conditions. With a background in marketing and sales, she helps homeowners navigate key decisions, including how to price their home, when to sell, and how to prepare for the market to maximize early momentum and results. Her approach to preparing a home for sale, “Dress Your House for Success,” has become a key part of how she positions listings. She is consistently recognized as a top-performing agent within her market center, ranking in the top 20%, and serves on the Agent Leadership Council (ALC), where she also co-hosts the Growth Committee.

Her approach is supported by her credentials as a Certified Luxury Home Marketing Specialist (CLHMS) and Accredited Staging Professional (ASP), reinforcing her expertise in both presentation and positioning. While these designations are often associated with higher-end properties, Betti applies the same level of strategy and care to every home she represents. She serves as Director of Membership for the Oakland Chamber of Commerce and as Secretary of the Ramapo River Reserve HOA Board of Directors. Through YouTube, Instagram, Facebook, and LinkedIn, she shares insights that help homeowners make informed decisions.

Outside of real estate, Betti finds balance through activities like Club Pilates and time with her close-knit family and friends in North Jersey and at the Jersey Shore.